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The Jordan Logo, known as the "Jumpman", originated from a photograph by Jacobus Rentmeester, taken before Jordan played for Team USA in the 1984 Summer Olympics . History As Michael Jordan entered his rookie year in 1984, he was approached to sign a shoe deal with Adidas, Converse, and Nike.
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Nike's top marketing director, Rob Strasser, and company co-founder Phil Knight weren't seeing eye to eye. In 1987, Strasser wanted to break off the Air Jordan division so it was its own brand, according to Jordan's agent David Falk. Knight thought it was too early. (The company created Brand Jordan in 1997.) So Strasser began his coup.
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For his latest apparel collaboration with Jordan Brand, Off-White™ founder and designer Virgil Abloh is reaching into a new chapter of MJ and basketball nostalgia. Inspired by the era of late '90s and early '00s basketball culture and fashion, this collection features bold graphics and baggy looks befitting of the time.
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In 1988, the Jumpman logo came out. With some sketch concepts left behind by Peter Moore, Tinker created the Jumpman signature Jordan emblem. It was likable and quickly became recognizable than the previous ones. The Air Jordan III was the first Jordan shoe to have the Jumpman logo trademark.
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The Jumpman logo is iconic in footwear and sports. Get the full history behind the Jordan logo inspired by the greatest player of all time.
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Yes, the Wings logo. In 1985, Michael Jordan proved the ultimate vehicle to move Swoosh branded sneakers. The flight-inspired Wings logo signified his airborne endorsement. Funny enough, what instantly became a symbol for flight and youth culture originated while designer Peter Moore watched children board an airplane.
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What is it? Well, it is the logo that represents the collaboration between Nike, and NBA superstar Michael Jordan. In the early to mid-1980s, Jordan was rapidly rising through the ranks of the top players of that era that included the likes of Larry Bird, Charles Barkley, Magic Johnson, and more.
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This episode delves into Nike and Jordan Brand's timeless representation of His Airness himself: the Jumpman. Jordan Brand's Jumpman logo — created from a silhouette of Michael Jordan leaping.
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The iconic Michael Jordan "Jumpman" logo that has become the most famous athlete logo of all time is, in a way, celebrating its 30th anniversary this year. The Air Jordan III, the first to.
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Jumpman Logo History Michael Jordan's leap into the annals of branding history began paradoxically with his preference for another shoe brand — adidas. However, Nike saw potential in Jordan's rising star power. If you saw the movie Air, you should be well-versed in how Nike landed MJ over competitors like adidas and Converse.
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A new designer, Tinker Hatfield, was given the Jordan product, but it wasn't clear Jordan was going to stay with the brand. Jordan had signed a five-year, $2.5 million deal with Nike in 1984.
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4.4K 224K views 5 years ago Dive in to discover the history of Jordan Brand's Jumpman logo, from its early origins to Michael Jordan's retirement in 2003 and beyond..more.more Save up.
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The Air Jordan logo emerged as part of the iconic Air Jordan 1 sneaker released in 1985. Created by designer Peter Moore, the logo features a silhouette of Jordan executing his famous "Jumpman" pose. This simple yet dynamic image encapsulated Jordan's extraordinary athleticism and became synonymous with his prowess on the basketball court.
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The Air Jordan III was the first Jordan sneaker with the Jumpman brand logo. It replaced the original Air Jordan I and II wing logo. Everyone, including Jordan, was impressed with the iconic designs of both the shoes and the logo. The Jordan III was the brand's first shoe to feature the Jordan logo. Nike has had several partnerships with.
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The " Jumpman " logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan. [1] In October 2015, Michael Jordan opened his first exclusive Jumpman flagship store in Chicago on State Street. [2] [3] Lawsuit